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How to Prepare for Startup Conferences
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How to Prepare for Startup Conferences

Within the first 6 months of starting my first job in the startup space, I had the opportunity to be part of a team pitching at startup battlefield at TechCrunch, New York. Being very young and inexperienced at a time, I had no idea what to expect, how to get the most out of the...

How to Build Relationships With Guest Bloggers
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How to Build Relationships With Guest Bloggers

As an early stage startup, leveraging every possible marketing channel is key to both testing your product and getting feedback, as well as driving traffic to start making sales. It is critical that your mindset is both thinking of the most efficient and effective techniques. “Effectiveness is doing the things that get you closer to...

Manage Your Data to Scale Your Startup
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Manage Your Data to Scale Your Startup

When preparing to launch your startup, you will have carried out some initial research on who your target market is, who your potential competition is and validated if there definitely is a gap in the market that your company could fill. From this research, you should have a vague idea of where you could find...